Prepared March 21, 2026
This site translates the written strategy into a visual, structured format for two connected websites: Unity Church of Raleigh and Unity Holistic Wellness Center.
Purpose
The current digital presence already communicates warmth, care, and healing values, but the two websites need a clearer relationship, stronger shared branding, and more guided pathways so they support one another instead of operating like parallel islands.
Help first-time guests know where to start.
Express a more coherent Unity identity.
Guide people into the right pages and actions.
Create a site that feels current, stable, and intentional.
Two-Site Ecosystem
Site One
The church site should focus on worship, first-time visitors, prayer, community life, livestream participation, and giving.
unitychurchofraleigh.comSite Two
The wellness site should focus on holistic classes, workshops, individual services, calendar access, and wellness-centered trust building.
unityholisticwellnesscenter.orgShared Strategy
Current Challenges
It functions as a welcome page, livestream entry, event feed, and weekly update page all at once.
Users are not guided clearly between church life and wellness offerings, even though the ministries are connected.
First-time visitors need one obvious place to learn what to expect before attending.
Beliefs, mission, leadership, and ministry information are present, but not grouped around a coherent story.
Many sections compete equally instead of guiding people through a clear decision path.
The sites share values and overlap, but they do not yet feel like parts of one designed digital ecosystem.
Positioning
Unity Church of Raleigh and Unity Holistic Wellness Center together offer a welcoming spiritual and healing-centered community in Raleigh where people can grow in love, prayer, wisdom, well-being, and belonging.
Shared Voice Priorities
Recommended Structure
Homepage Strategy
Welcome message, Sunday times, and the primary actions `Plan Your Visit` and `Watch Online`.
A short, reassuring introduction for first-time visitors.
About, Community Life, Watch, Prayer & Care, and Give organized as clear next steps.
Wellness positioning with the primary actions `Explore Classes` and `View Workshops`.
Classes, workshops, calendar, and individual services become the main conversion paths.
Both homepages should visibly reference the other site in a calm, intentional way.
Contact, address, relationship language, and supporting links should feel coordinated across both experiences.
Implementation Roadmap
Success Metrics
Show that first-time visitor pathways are more visible and useful.
Measure how well the site serves digital worshipers.
Confirm that care pathways are easier to find and trust.
Show that community pathways are clearer and more engaging.
Measure whether support pathways are clearer without becoming intrusive.
Indicate that users are finding the next right page more quickly.
Show that the church site is meaningfully introducing the wellness center.
Show that wellness visitors can discover the broader Unity community when relevant.
